How to Apply the Marie Kondo Method to Your Website
9 Suggestions for Revamping and Redesigning Your Website
You've definitely heard of Marie Kondo by this point; she's the person who started the whole movement of getting rid of clutter, and she has a program on Netflix called "Tidying Up With Marie Kondo."
Her focus is on arranging your home by getting rid of stuff that do not "spark joy" in you. This approach is also known as the KonMari method.
Marie Kondo's method is most useful for organizing dresser drawers and workspaces, but there's no reason you can't apply it to your website also! Your website, just like your home and workplace, has to be cleaned on a regular basis.
The following are nine guidelines to help you get the most out of your website redesign and refresh experience:
Do a content audit
If you have no idea where you've been, how can you possibly know where you're going? Performing a content audit involves compiling a list of all of the articles and other content that are currently hosted on a website in order to determine which pieces of information are useful and which are not.
If you have blog entries that are several years old, the time has come to evaluate whether it would be more beneficial to repurpose them with more recent content or to remove them entirely. This is something that we are currently doing in preparation for the redesign of our website. There are a lot of our extremely old articles that are either going to be thrown away or rewritten to be used in our more recent posts.
Be wary of removing a blog post off your site that is responsible for a significant portion of your overall traffic, but don't hang on to every article if the information it contains is no longer applicable or if the demographics of your intended readers have shifted.
In addition, if you sell goods or provide services that can be purchased online, you should check to see that the product descriptions and prices are up to date.
Review the content strategy you've been using.
While you are in the process of conducting your content audit, you should investigate your statistics to see which pieces of content people are spending the most time on and which pieces of material are not meeting expectations.
As soon as you have a clear image of which of your articles, blogs, and videos perform the best, you can begin working on developing new content that is interesting and engaging and/or reusing the material that has performed well in the past.
Developing a content calendar that organizes weeks or months according to a certain topic can prove to be of great use.
Let's use the example of marketing for health coaches as a starting point. In order to keep the promises you made to yourself at the beginning of the year, you should probably make your resolutions for the month of January to eat healthier, kick some bad habits, and participate in more enjoyable workouts.
The month of June is a great time to focus on water-based workouts, meals that are light and refreshing, and the significance of wearing sunscreen. Make a list of thoughts you've been mulling about, and then proceed from there!
Check to see that your pages look fine on mobile.
Every time you produce new material, mobile should be a consideration for you, but right now is the moment to examine the topic in even greater detail.
A disproportionally high number of company proprietors focus all of their efforts on the redesign of their websites, while ignoring this fundamental aspect of the customer experience. Or, some proprietors of businesses believe that their customers do not access their website via mobile device.
This is a flawed assumption that may have quite significant repercussions. On their mobile devices, numerous individuals are exploring your website, perusing your e-newsletter, and checking out your blog. If you are unsure, you may check your Google Analytics, which will show you what percentage of your website traffic comes from mobile phones.
When viewing a website on a mobile device, you should make sure that the pages are simple to navigate, that the buttons are straightforward to click, and that the information is not altered in any way.
Check for broken links
This is another another fantastic method for refreshing your website. Not only are broken links annoying to website visitors and have the ability to drive them away (often directing them directly to your competitors), but they are also detrimental to the ranks your website holds in search engines.
Utilize one of the many tools available to you that will search your website for links that are not working properly.
If necessary, refresh the information on your About Us page.
Do you have the biographies of the employees who left their positions within the past six months? Have there been any recent honors or medals bestowed to your company?
If a potential customer appears on your website and sees information that is out of current, they will think twice about purchasing from you, so make sure that your About Us page is always up to date and polished.
Make sure that your operating system, applications, and plug-ins are all up to current.
Not only is this important for maintaining the cleanliness of the website, but also for ensuring its safety.
You might be tempted to ignore the warnings that encourage you to update to the most recent version, but doing so is absolutely necessary to prevent security vulnerabilities and to keep your site running as quickly and effectively as possible.
This is especially important if you have access to sensitive information about your site's visitors, such as credit card numbers and email addresses.
Think about doing a site revamp.
It's possible that your company has progressed to the point where you need to revamp its logo. Or perhaps you are looking at photographs that were taken two years ago on your "What's New" page!
Take for instance the design of a website dedicated to health and wellness. If a health coach worked with millennial with little resources in the past but now targets pregnant and breastfeeding women for diet and activity planning, he or she will need to add brand language, photographs, and material that appear to the new target group.
If you're considering modernizing a significant aspect of your company's brand identity, remember that even minor adjustments can have a significant impact, but before you do so, you should first determine whether or not you have good reasons to rebrand. One of the pieces on my site that you might find useful is the following: The Valid Justifications Behind Rebranding Your Company's Logo
Check that there aren't any ambiguous calls to action.
If you don't instruct guests on what to do, the most likely outcome is that they will just leave. Now is the moment to improve clumsy CTAs that aren't working (look at your metrics for insight), or locate pages where they're absent.
When improving your call-to-actions (CTAs), here are some considerations you should keep in mind:
Ensure that the call to action is the primary focus. Your call to action runs the risk of being overlooked if there are a lot of other things competing for people's attention, such as links, photos, and copy.
Infuse a sense of immediacy into your writing by using terms like "today" and "now."
Try out different approaches using the first person. According to the findings of a study conducted by Unbounce, increasing the button wording from the second person ("Start your free trial") to the first person ("Start my free trial") resulted in a 90 percent increase in the number of clicks.
Strong call to action on the website for coaching
Bring your site up to speed.
Do some of the pages on your website load very slowly for visitors?
According to MatchMetrics, if your page loads too slowly, 14% of your audience will begin shopping at another website, and 23% will either cease the buying experience or walk away from the computer altogether.
Take a close look at your hosting provider, the sizes of your images and videos, and any plugins that you have installed to begin to get to the bottom of what's causing your website to respond slowly.
It doesn't matter if you're just giving your online presence a facelift or if you need to revamp your website from the ground up; if you need it, professional assistance is available.
Imagine having the time and energy to be creative, network, build strong business relationships, and do what you love to do, all while an experienced, skilled, and passionate "all-in-one" boutique firm relieves you of the burden of having to know how to do it all yourself. This is exactly what you'll get when you hire a firm like that.
Susan Friesen provides a list of the 10 Most Important Questions That You Should Ask in Order to Achieve Maximum Results.
Susan Friesen is a Web Specialist, Business and Marketing Consultant, and Social Media Advisor. She is also the creator of eVision Media, a company that has won multiple awards for its work in web development and digital marketing. She works with business owners who are attempting to establish an online presence for their companies but are hampered by a lack of necessary information, skills, and assistance.